Public Relations
Public Relations is the ability to manage a company/entity/being’s interactions with the ‘public.’ Public has a variety of meanings – to anyone – iMPR’s business is built on the premise that everyone or thing that interacts with the companies and people we represent are our ‘public.’ Traditionally this has meant media and analysts – but with a digital world changing the way we interact and social media altering the ability to directly impact the way people look at and observe brands and messages – we take ‘Public Relations’ to the next level.
Strategic Communications | Press Releases | Article/Blog Placements | Executive Visibility | Media & Analyst Relations | Company/Product Launches | Proactive Media Placements | Media and Sentiment Monitoring | Media Training | Award/Speaking
Our Approach
Shaping messages with the understanding it will be read from various different perspectives (those that know, don’t know, think they know);
Identifying avenues to deliver those messages. These are our tools. Think trade shows, Press Releases, case studies, white papers, social media, speaking engagement, awards and more. Our tool kit consists of a variety of avenues that ultimately end with interacting with your ‘public’ – and finding other ways to connect with them that will add value to their universe – such as educating, informing, or giving them a good time (networking events), solving problems, delivering solutions and more (that’s where your expertise comes in);
Then we dig deeper to continue to identify and nourish these channels to market and nurture relationships to ensure our client’s messages ‘speak’ and ‘inspire’ the right people. If we don’t get the results we want or expect, then we revisit our route to market.
We focus on the effectiveness of that process each and every step to ensure we help our clients deliver the ROI they need and expect. It’s only natural to want what you want when you want it. iMPR simply asks our clients for a lot of trust and a little patience and absolute heart, honesty and integrity during the process so that we can collectively achieve what we need to – together.
Our team of Public Relations professionals has the business acumen you need to ensure your company has the right tools and team in place for success. PR is more than just messages – it’s about inspiring those that engage with your message to take action. Your message is the first impression any customer, prospect or business partner has of your business and can make or break any type of opportunity you pursue.
iMiller Public Relations provides insightful guidance to companies in order to identify their uniqueness; we then convert this distinctiveness into a clear and eloquent communication strategy that gets your company noticed – heard – and understood.. Let iMiller Public Relations provide you with proven insights to propel your corporate brand, messages, and products to the next level – delivered with honesty, integrity and quality of service.
Strategic Communications
Press Releases
iMiller Public Relations regularly looks to bring forth captivating angles and ideas throughout our press release messaging. We are also acutely aware of industry trends as well as the intricacies of effective writing, placing special care on drafting customized, original, and actionable messages. We develop corporate messages that focus our client’s messages to the markets that matter most. Our team’s extensive writing, editing and distribution tactics are industry-leading. Let our experts manage your next press release from concept to market.
Crafting a compelling message is one thing, telling a story that engages a reader with content that inspires is another. iMiller Public Relations has relationships with nearly fifty publications that regularly accept earned content placements. We know them, we know what matters to their readers and we write what gets published.
Article/Blog Placements
Executive Visibility
iMPR positions your corporate executives as industry thought-leaders and knowledgeable experts in their respective fields by suggesting, securing and coordinating various speaking opportunities at prominent conferences, industry events, panels and trade shows. Our team supports customers in all aspects of Executive Visibility, including the development of thought-provoking speaking abstracts and presentations.
Corporate Visibility (awards) – iMPR researches, identifies and submits award applications on behalf of our clients. Many of our customers have been selected as winners and finalists of prestigious industry awards, including Atlantic ACM, TMCnet, Capacity Magazine, Fierce Innovation, and more.
Collectively, the iMPR team has more than 100 years of media relations experience. We maintain carefully nurtured core relationships that span hundreds of media and analysts across the data center, Internet, IT and telecom sectors. We research beyond our own reach to target specific verticals, specialties, geographic locations and channels to market from a variety of sources. iMPR successfully communicates key messages to customized, targeted media lists of thousands of industry contacts, maintaining ongoing media outreach to obtain consistently successful results.
